"A feeling of modernist calm washes over Pure. The glossy ice tones of color gives the look a luminosity and a feeling of grace. Pure connects to a conscious, sensitive, but inquisitive woman. She is the observer of all things alternative."
"Leading with an energetic and free spirit, the Wild look is shaped by the elements. Wind-swept, a natural curl and boldly volumised. Wild connects to the inner animal, the modern woman who leads by instinct to take on the day."