Hairtalk X BHBD

Did you know that 4 tons of extensions are thrown away in Sweden every year? As you can see, after hearing these figures, we see an opportunity for change. 

What if we took the useful hair and turned it into new wigs? What if we could help children and women who can not afford to buy their own wig to finally get the chance to buy a wig for a much lower price? Here we see a great opportunity in collaboration with Hairtalk. 

Let's tell you how this works. 

When a customer decides to take out their extensions, it's not because the hair itself is bad. This is usually due to the attachment that is worn out, the customer wanting to get longer hair or make a color change. Here we can use just that hair and create children's wigs and just shorter wigs. 

How will we do this? 

We will send out 100% climate-neutral e-commerce bags to Hairtalk's hairdressers so that they can send back the hair to us. The hairdressers only need to brush it, braid it, and put the hair in the mailbox. We pay for postage. 

Use the hashtag #recyclerepurpose, and we will share on our social media that you are with us on this journey for a more sustainable business.  

Thank you for helping us help others. Your choice to send back hair will help children and women who can not afford wigs to finally be able to buy one! 

Lots of love,

The BHBD Team & Hairtalk