Our Story
The Founder’s Journey: Louise Sköld
Louise Sköld’s journey with BHBD is deeply personal. As a hairdresser and entrepreneur, her passion for hair was challenged when she lost her own due to alopecia. This experience ignited a mission that has defined her career: to empower women to feel confident, regardless of where their hair journey begins. Before founding BHBD, Louise spent years as a distributor for some of the world’s leading extension brands. During this time, she noticed a gap – both hairdressers and end consumers were often dissatisfied with the quality. Determined to make a change, she set out to create a brand that would set a new standard for excellence in the industry.
BHBD – short for Big Hair Big Dreams – was inspired by a simple yet powerful quote Louise had on her wall when she started her first business at just 19 years old. The phrase became the foundation of her vision: to deliver high-quality, detail-driven hair solutions that exceed expectations. From 2017, Louise and her team traveled the world, seeking out the finest hair and partnering with factories that could meet their exacting standards. After years of dedication and refinement, BHBD officially launched its first products in 2020. Perfection is at the heart of BHBD. Every strand matters, and every detail is crafted with care to ensure the highest quality. But BHBD is about more than just hair – it’s about the people. Customer feedback has always been a cornerstone of the brand, driving innovation and continuous improvement.For Louise, BHBD is more than a brand; it’s a promise to deliver confidence, care, and beauty with purpose – for everyone, everywhere.
Contact:
Katarina Tiberg
Commercial Manager – Europe
+46 73-987 31 09, Katarina.tiberg@bhbd.com
What We Offer Distributors
Efficient Operations & Supply
- Optimized stock handling and product availability
- Fast and flexible order processing from our warehouse
Comprehensive Marketing Support
- Printed and digital materials ready to go
- Co-branded creative support for local market needs
- Custom visuals, campaign kits, POS design assistance
Launch & Event Support
- Strategy and co-hosted events to introduce BHBD locally
- Support with PR, social content, and salon engagement
Training & Education
- In-depth online education platform
- “Effortless Weft” digital and in-person training sessions
- Salon-focused materials, including guides, videos, and marketing packs
Innovative Products
- Market-leading quality with trend-driven development
- New launches tailored to consumer needs and feedback
Feedback-Driven Product Development
- We actively collect feedback from your customers and stylists
- Together, we adapt and evolve the product offering to suit your market
Strategic Collaboration
- Bi-monthly updates on strategy, product launches & roadmap
- Monthly post-launch meetings to align performance and growth
Contact:
Katarina Tiberg
Commercial Manager – Europe
+46 73-987 31 09, Katarina.tiberg@bhbd.com
Who We’re Looking For
We believe great partnerships start with shared values and a common vision.
- Aligned Brand Portfolio: We want to join a portfolio of purpose-driven, premium brands.
- Strong Local Market Insight: You understand your customers, your stylists, and your trends.
- Experience & Creativity: You have the tools to train, engage, and inspire your community and salons.
- Shared Vision: You care about beauty, purpose, and creating something meaningful.
- Long-Term Growth Mindset: You’re ready to grow with us and build something sustainable.
Building Our Community
One thing that’s very important to us is our community. BHBD Family is more than just a collective – it’s a vibrant, international group of hair enthusiasts, stylists, and salons united by a shared love for quality, creativity, and meaningful connection.
We are committed to listening, evolving, and co-creating the future of the industry with you. Whether it’s through product feedback, trend spotting, or innovation – your voice helps shape what BHBD becomes.
But our community doesn’t live online alone. We regularly host BHBD events and shows to bring our community together in
real life — creating platforms where our family can connect, learn, grow, and be celebrated.
Instagram: @bhbd
TikTok: @bhbd_official
Let’s Grow Together
We believe in creating beauty with purpose — and that starts with partnerships built on trust, transparency, and shared ambition. We’d love to tell you more and explore how BHBD could thrive in your market.
Contact:
Katarina Tiberg
Commercial Manager – Europe
+46 73-987 31 09, Katarina.tiberg@bhbd.com