Many of our customers have Alopecia. It is an autoimmune disease that affects the hair follicles and puts them to sleep. This in turn results in that you, either in spots or completely, looseyour hair. For now, it’s not known how and why the body does this, but it is being researched on right now. Approximately 150,000 people in Sweden are estimated to suffer from alopecia and we want to help them regain power over their hairsituation with the help of natural wigs from BHBD!

What is alopecia?

Alopecia is an autoimmune disease that results in the body's own immune system breaking down its own hair follicles, causing the hair follicles to leave the anagenic growth phase and release the hair shaft. About 60% of all people with Alopecia have their disease before the age of 20, but it can also break out later in life.

Alopecia is divided into three different headings, we go into what the different ones mean.

Alopecia areata

Alopecia areata means varying patches of hair loss, from a small bald spot to larger areas with little or no hair. It starts in most cases on the head, but any hairy area on the body, such as the beard or eyebrows can be affected.

Total alopecia

In alopecia totalis, all hair on the head is lost, and the surface of the head becomes completely smooth.

Alopecia Universalis

Alopecia universalis causes loss of all body hair, including eyelashes and eyebrows, hair under the arms and pubic hair.


Regain the hair you want!

Regardless of the starting position, our wigs can be worn by everyone. Watch the video of when fantastic @emms_alopecian visited us in our Showroom and got to pick up her Wild / Long!